On-Page SEO vs Off-Page SEO
Think of your website as your online business premises. From the aesthetic point of view, the outdoor look of your business is just as important as the indoor. If the indoor is as elegant as a palace but the outdoor looks like a slum, no one will want to come to you. Also, if the exterior is great but the indoor stinks, people will come in and bounce right out.
Go for a balance between outdoor and indoor beauty.
On-Page SEO consists of all the elements of SEO that are directly on your web pages such as headings, content, keyword, and page structure.
Off-Page SEO are those other elements that aren’t on your page but influence your rank such as social media, other websites, and the web history of the user.
Google dominates the search engine market at 86%
Content – Content makes (or breaks) your website. No wonder ‘Content is king’ is so popular. Content could be text, video, images, etc. Content performs best on search engines if they:
- answer the user’s questions
- are great quality
- have relevant keywords that are used smartly, and
- keep users engaged.
Keywords – Keywords are words or phrases that encompass the major idea of the content. For example, a blog post titled “How to prepare bean cakes” would have “bean cakes” as its keywords. It is essential to use the correct keywords to rank for and a whole technical skill is built on this called Keyword research.
HTML – Hypertext Markup Language (HTML) is a simple markup language for formatting the content on your website. It is not a programming language and you don’t have to be a programmer to use it. It influences your SEO a great deal because it is one of the most direct ways to speak to the web crawlers. It consists of your title tags, subheads, meta descriptions, etc.
Site Architecture – This is the technical aspect of SEO we spoke of earlier. It controls the user’s experience (UX) when they use your website. Your site should be designed in such a way that it will be easy to navigate, load fast (page speed), safe, and mobile-friendly.
Authority – How widespread and trusted your domain is on the topic being shared. Example: CDC has a higher authority on ‘Covid-19’ than a regular blog article.
Bounce rate – How many people leave your website after visiting one page. Google uses this to measure how much people like your content.
Domain age – Older domain names are more trusted than ones recently created.
Identity – This is how popular a brand name is among the public. Nike, Apple, Bill Gates — they all have identity.
Backlinks – How many high quality websites link back to your web page? This shows how relevant and original your content is.